Purple teaming aims to fix the interaction dynamic between your red and blue security teams and create shared learning outcomes, realising the true potential capabilities of your security function. Purple teaming done well can go someway to mitigate business risk through the creation of a cross-functional team with joint incentivisation.
As it stands for most companies, red and blue teams operate on opposite ends of the cyber security spectrum. Whilst they have their own unique set of invaluable skills, for a business to be truly competitive and secure these two teams must work together, keeping each other honest through collaboration and communication.